In this episode, The Happy Hour Show's host, Marbet and Robert Lewis, are joined by Eric Diaz Padron, the millennial Mayor of the City of West Miami, to discuss how Millennials (born between 1977 and 1996) and Gen Z-ers (born between 1996 and 2009) are forever changing the alcohol industry one sip at a time!
Very different from their older counterparts, both generations have embraced a more sober and healthy lifestyle causing a sharp shift causing alcohol products and brands to revamp efforts. Millennials and Gen Z will be the most significant percentage of the population, and the industry will change to meet new consumer demands. This developing demographic's preferences, behaviors, and interests will ultimately decide the future of alcohol industry owners, distributors, producers, advertisers, and much more.